Step 2/7
Diversification (why it’s your superpower)
Estimated time: ~2–4 minutes.
TL;DR
- Diversification means one mistake doesn’t ruin you.
- Broad ETFs reduce company-specific risk (fraud, scandals, bad CEOs).
- Your goal is a portfolio that is hard to break, not one that is “perfect”.
The two kinds of risk
- Company-specific risk: one stock can go to zero.
- Market risk: whole markets can drop (even diversified ETFs can fall).
A simple mental model
If you own 1–5 stocks, your result is heavily driven by a few stories. If you own a broad global ETF, your result is driven by the world economy over time.
Common beginner mistake
Buying many ETFs that are actually the same thing (overlapping holdings), thinking it’s diversified.